A project of the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs.

United Against Malaria

United Against Malaria - Case Study on Manzi Valley beverages

It’s a long and bumpy road to the bottling facilities of Natural Valley Limited, on the outskirts of Lusaka, Zambia. But the remoteness and purity of the area’s freshwater springs is what helps the company better known by its brand name of Manzi Valley to produce 13 million bottles of natural mineral water for its thirsty consumers, about 60 percent of the national market. Add the United Against Malaria logo to those bottles, and you’ve got a highly visible, low-cost public health campaign, supported by UAM partners and linked to public service announcements.

United Against Malaria - Case Study on Azalai Hotels Group

Azalaï Hotels Group is a growing network of 3- and 4-star hotels across West Africa. With three of those hotels in the capital city of Bamako, Azalaï has a major presence in Mali, one of the most malaria-endemic countries on the continent. Despite high infection rates, a mosquito net costing 5,000 CFA, or about USD 10, is still a prohibitively costly prevention tool in Mali. But even costlier, managers say, is the recruiting and training of new employees hired to replace malaria-stricken workers.

United Against Malaria - Case Study on the United Against Malaria Bracelet Campaign

Malaria is a global concern, but more than 90% of malaria-related deaths occur in Africa. Thus, when the United Against Malaria campaign looked at ways of becoming sustainable, of committing long-term to the fight against malaria, it naturally found inspiration in the colorful beads of Africa, once and now a significant part of African art and commerce.

Pages