United Against Malaria - Case Study on Nando's Restaurants
Resource January 12, 2012
“HELP NANDO’S FIGHT MALARIA.”
That was the rallying cry of a 2007 expedition wherein Nando’s executives teamed up with South African explorer and philanthropist Kinglsey Holgate to distribute mosquito nets in malaria-endemic regions of Africa. Since that time, the Portuguese-style chicken restaurant has been shepherding malaria initiatives as a way to gain social relevance in the private sector. In 2009, it took a leading role in the United Against Malaria partnership, launching a publicity bracelet campaign that aims to raise USD 1 million for the Global Fund to Fight AIDS, Tuberculosis, and Malaria.