A project of the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs.

United Against Malaria - Case Study on MTN

The MTN Group is a telecommunications services provider in 21 countries across Africa, Asia, and the Middle East. As the first and only African global sponsor of the 2010 FIFA World Cup South Africa and a member of United Against Malaria, MTN identified malaria control as one of the key legacies of the World Cup. Since joining UAM, MTN has leveraged its technology and communication platforms to educate communities through radio, television, SMS, billboards and fliers. With 91 million subscribers in Africa, the company has tremendous visibility and reach.