A project of the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs.

Malaria Safe Case Studies

Since 2010, Voices has collaborated with football federations and private sector companies to implement Malaria Safe programs.  These programs take advantage of the unique access that football offers renewed focus on important prevention and treatment messages. The following case studies offer readers a chance to understand the success with which companies have been able to protect their employees and customers. The case studies presented here on malaria-safe practices and behavior change communication are but a few of the on-going MalariaSafe success stories. We hope that these case studies will inspire more partners to take action!

From a collaboration with a hotel chain that reduced worker infection rates to almost zero, to a bank investing in education and prevention tools, these cases studies provide inspiring models for building successful partnerships in the fight against malaria.

Two examples:

Azalai Hotels Group, based in Mali, has 3 - 4 star hotels in many West African countries where malaria is endemic. In 2010, they made the bold commitment to dedicate their marketing strategy in 2011 to United Against Malaria and redoubled their efforts to implement MalariaSafe.  In 2011, Azalai Hotels Group held a private sector football tournament called, "The private sector unites against malaria" with 8 companies playing in a month long tournament, culminating with a gala match between TV and music stars, followed by a dinner-concert.  The month of activities was crowned a success and the 2012 edition is in planning.  Voices partner, Esprit d'Ebene will work closely with Azalai Hotels Group to give the tournament the visibility it deserves. equally important, Azalai offers nets and educational brochures to their employees and customers. The CEO has repeatedly spoken about his commitment to malaria control, including before a group of parliamentarians from 14 different countries.

The Ghana Football Association is Ghana's Football leaders and coordinating body. In 2009, the GFA gave their commitment to be Malaria Safe.  What did that mean for a football association? In the GFA President Kwesi Nyantakyi's words, it meant that every goal scored was a goal scored for the fight against malaria! With that, the GFA website started carrying regular malaria stories, the team wore UAM branded warm up gear, and the team stared in their first two all-team public service announcements.  Since those early days, the GFA and Black Stars have stared in cheer song video, and additional PSAs highlighting the commitment of the youngest stars of the team, Andre and Jordan Ayew, and Asamoah Gyan. the contribution of the GFA and the Black Stars has brought unparalleled visibility to the fight against malaria in Ghana and throughout Africa.

View success stories.