You may have already heard the statistic: an African child dies from malaria every 60 seconds. But even when the disease doesn’t kill, it still wreaks havoc on overburdened economies in malaria-endemic countries. For instance, malaria can affect school attendance, decrease worker productivity, and drain household resources as families struggle to pay for repeated treatments.
The magnitude of this loss means that everyone has a role to play in its reversal. This includes the private sector, which has the skills and resources to reach a great number of people affected by this disease. Our corporate partners in the United Against Malaria campaign are taking strides to protect their employees and communities from malaria, thanks in part to the Malaria Safe Playbook, developed by the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, with generous support from the Bill and Melinda Gates Foundation.
At Roll Back Malaria, we believe that the pillars and resources presented in the Playbook have the potential to change the trajectory of development within countries currently affected by malaria. We encourage private sector leaders in all malaria-endemic regions to read the Playbook and apply its winning strategies.
- Professor Awa Marie Coll-Seck, Executive Director, Roll Back Malaria Partnership