Malaria and Football: An International Approach
Malaria is an international problem, but efforts to control it are often national in scope. To fill in these gaps and help raise awareness across borders, the United Against Malaria campaign has reenforced international football matches and tournaments with strategic messaging sanctioned by the Confederation of African Football and some of Africa's biggest multi-national companies.
The campaign raised its banners recently at a May 26 football match between Tanzania and Malawi in Dar es Salaam, where 20,000 fans gathered to the national stadium to watch. It was here that last year's CECAFA Challenge Cup brought malaria education to players, fans, officials and media from more than 12 countries across East and Central Africa. Under the direction of its president, the Tanzania Football Federation has long supported UAM and contributed to its growth in the region.
The Tanzania Taifa Stars will play Gambia on June 10 at a match dedicated to the fight against malaria. The Africa Cup of Nations takes place six months later in South Africa, with a major UAM presence that includes public service announcements, billboards and in-stadium branding.