"Golden Boot" winners lead fight against malaria in Cote d'Ivoire
In late 2011 United Against Malaria awarded "Golden Boots" to two private sector leaders in Cote d'Ivoire, Wim Van Helleputte, country director for MTN-Cote d'Ivoire, and Rene Yedieti, chief executive officer of Libraire de France, for their personal commitment and public leadership to the fight against malaria. Just as valuable football players earn "golden boots" on the pitch, the two men have contributed greatly to the successful gains of malaria control in their country, despite recent political turmoil and civil war.
A committed UAM partner, telecomm service provider MTN-CI has used many platforms to educate customers and staff about malaria prevention and treatment. The company has produced and recorded an original song about malaria control, including the voices of staff members, and distributed free CDs. It also launched a campaign starring popular television personality Adrienne Koutouan in 2012 and 2013. Mr. Van Helleputte accepted the award.
Librairie de France dedicated its bookshop operations to raising the profile of malaria. All cashiers wore UAM T-shirts, customers received UAM information leaflets, and back-to-school kits included UAM educational information. Additionally, long-lasting insecticide treated nets were distributed to IDPs and marginalized children. Mr. Yedieti accepted the award.