A project of the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs.

Africa Cup of Nations 2012

The Africa Cup of Nations is Africa's biggest and most important biannual football match, and for United Against Malaria, it's a critical platform for raising public awareness about malaria. As follow-on to its activities surrounding the 2010 , Voices participated in the 2012 Africa Cup of Nations co-hosted by Equatorial Guinea and Gabon from January 21 to February 12, when 16 top national teams competed for the coveted trophy. Among them: Mali and Ghana, whose teams have both participated in nationally broadcast public service announcements about malaria prevention and treatment.

To kick off the tournament, Voices joined the Ghana team at its training camp in South Africa to meet with Ghana Football Association president and UAM champion Kwesi Nyantaki. His stars Andre "Dédé" Ayew and Asamoah Gyan filmed a public service announcement with camera crews from SuperSport, Africa's biggest sports television network. These stars were also featured in a version of GOAL!, the football-themed newspaper distributed in Ghana and elsewhere to educate fans directly. 

For Voices, a new partnership with Marathon Oil brought visibility and momentum to the campaign. The energy company funded the printing and distribution of GOAL! in three languages--Spanish, English, and French--for audiences in Equatorial Guinea, where Marathon has been an active proponent for malaria control among its workers and community members. This effort extended to football stadiums in the country, as well as health centers and schools. It also included billboards funded by Marathon that featured Equatorial Guinea's star Rudolfo Bodipo, one of UAM's newest champions. During the planning stages, Voices and Marathon consulted with the National Malaria Control Program and the Ministry of Health, who added messages about indoor residual spraying to the "winning moves" featured in GOAL! and on billboards.

UAM also sought out and earned the official support of the Confederation of African Football, the governing body of the Africa Cup of Nations, issuing a press release and providing UAM materials to its federation members and media outlets in both Equatorial Guinea and Gabon.